Privacy Policy

Who we are

Intelligent Buyers is a trading name of Green Funnel Ltd, a company registered in England and Wales (company number: 16998010). Our registered office is 14–15 Montpellier Arcade, Montpellier Street, Cheltenham, Gloucestershire, GL50 1SU.

We are the data controller for the personal information described in this policy. This means we decide how your personal data is collected, used, and protected.

Contact for data protection queries: privacy@intelligentbuyers.co.uk

What data we collect

We collect different information depending on how you use the site.

When you complete our solar readiness quiz

We collect the answers you provide during the quiz, including questions about your household energy usage, property type, and lifestyle factors. Your answers are used to categorise your household by energy usage level and to generate a personalised energy profile. If you choose to share your contact details, we also collect your name and email address at the start of the quiz. Your phone number is collected separately on the results page, only if you choose to request a survey from matched installers — see below. This information is provided directly by you through our quiz partner, ScoreApp.

When you request to be matched with installers

If you ask us to connect you with certified installers, we share relevant details from your quiz with up to three installers in your area. We explain exactly what is shared below.

When you submit your phone number and request a survey

When you provide your phone number on the results page and request a survey from matched installers, you trigger an outbound automated verification call. This call is placed by an AI voice assistant operated via Vapi. The AI nature of the call is disclosed at the outset of the interaction, in accordance with the Digital Markets, Competition and Consumers Act 2024 (DMCCA 2024).

During the call, your phone number is verified and a unique authorisation code is issued. This code is also sent to your verified email address. The authorisation code is required to redeem your £250 voucher with your chosen installer.

At the end of the verification call, you may be offered a live transfer to an available MCS-certified installer. If you accept, your call is connected directly to that installer. By submitting your phone number and requesting a survey, you are providing explicit consent for the outbound verification call and, if you choose, the live transfer.

When you register as an installer

We collect your company name, MCS certification number, and email address. If your application progresses, we may also request your phone number, website, service areas, and supporting documentation.

When you visit the website

We collect standard technical data through cookies and analytics: IP address, browser type, device type, pages visited, time on site, and referral source. We use Google Analytics (GA4) for this purpose. Please see the Cookies section below for important information about advertising and tracking cookies that may be in use if paid advertising campaigns are active.

When you call us

If you contact us directly by phone, any inbound call to the Intelligent Buyers number may be handled by an AI voice assistant. The AI nature of the call will be disclosed at the outset. The call may be recorded and transcribed to capture your enquiry details. If you provide personal information during the call (name, postcode, email), this is stored and processed in the same way as quiz data.

How we use your data

We use your data for the following purposes:

• To build your solar readiness report. Your quiz answers are used to generate a personalised guide based on your energy profile and property type. This is the core service we provide.
• To match you with certified installers. If you request this, we share your name, postcode area, property type, quiz answers, and installation timeline with up to three MCS-certified installers in your area. We do not share your full address, and we do not share your phone number or email until you explicitly choose to connect with a specific installer.
• To verify your contact details and issue your authorisation code. When you submit your phone number and request a survey, we use an outbound AI-assisted call to verify your phone number and issue a unique authorisation code. This code validates your £250 voucher. The processing is carried out via Vapi (voice) and Omnisend (email confirmation). The legal basis for this processing is your explicit consent, given at the point of submitting your phone number.
• To facilitate a live connection with an installer. If you accept a live transfer during the verification call, your call is connected directly to an available verified MCS-certified installer. At the point of transfer, the installer receives confirmation that you are an Intelligent Buyers verified lead. No additional personal data beyond what you have already consented to share is passed during the transfer.
• To notify you about installer availability. If there is no certified installer in your area, we hold your details and notify you when one becomes available. You can opt out of this at any time.
• To send your confirmation email. After completing the quiz, we send you a confirmation email with a link to your personalised report.
• To improve our service. We use anonymised, aggregated data to understand how homeowners use the platform, which quiz questions are most useful, and which areas have the highest demand.
• To communicate with you. If you have opted in, we may send you relevant updates about solar energy, new guides, or changes to the service. You can unsubscribe at any time.

Legal basis for processing

Under UK GDPR, we process your personal data on the following grounds:

• Consent — when you complete the quiz and provide your contact details, you consent to us processing that data to deliver your report and, if you choose, to match you with installers. When you submit your phone number and request a survey, you provide explicit consent for the outbound verification call, the issuance of your authorisation code, and any live installer transfer you accept. You can withdraw consent at any time.
• Legitimate interests — we process anonymised analytics data to improve the platform. We have assessed that this does not override your rights or interests.
• Contract — when an installer joins the Intelligent Buyers network, we process their data as necessary to perform the certification and lead delivery service.

Who we share data with

• Certified installers. Only when you explicitly request to be matched. We share: your name, postcode area (not full address), property type, quiz answers, and timeline. We do not share your email or phone number until you choose to connect with a specific installer. If you accept a live call transfer during the verification call, your call is connected directly to that installer at that point.
• ScoreApp. Our quiz is hosted by ScoreApp, who process your quiz responses on our behalf. ScoreApp acts as a data processor. Their privacy policy is available at scoreapp.com/privacy.
• Google Analytics. We use GA4 to collect anonymised website usage data. Google acts as a data processor. No personally identifiable information is shared with Google.
• Omnisend. We use Omnisend to send transactional emails, including your report confirmation and authorisation code. Omnisend acts as a data processor. Their privacy policy is available at omnisend.com/privacy.
• Vapi. Our outbound verification call service and any inbound phone enquiries are operated by Vapi, an AI voice platform. Call recordings and transcripts are processed by Vapi on our behalf. Vapi acts as a data processor.
• Twilio. Vapi uses Twilio as its underlying telephony infrastructure. Phone numbers and call data may be processed by Twilio as a sub-processor. Their privacy policy is available at twilio.com/legal/privacy.
• Zapier. We use Zapier to pass quiz response data between ScoreApp and our CRM. Zapier processes your name and email address as part of this workflow and acts as a data processor. Their privacy policy is available at zapier.com/privacy.
• HubSpot. We use HubSpot as our CRM to manage lead records and consumer communications. HubSpot processes your name, email address, phone number, and quiz data on our behalf and acts as a data processor. Their privacy policy is available at legal.hubspot.com/privacy-policy.

We do not sell your data to third parties. We do not share your data with advertisers. We do not pass your contact details to any company without your explicit, informed consent.

How long we keep your data

• Quiz responses and reports: Retained for 24 months from completion, then deleted unless you have an active relationship with an installer through our platform.
• Installer registration data: Retained for the duration of the installer's certification plus 12 months after expiry or withdrawal.
• Website analytics: Anonymised and aggregated. No personally identifiable data is retained in analytics beyond the session.
• Call recordings: Retained for 90 days, then deleted unless flagged for quality or complaint purposes.
• Authorisation codes: Retained until the associated installation is completed and the voucher redeemed, or for 24 months from issuance if not redeemed.
• Email addresses for notifications: Retained until you unsubscribe or request deletion.

Your rights

Under UK GDPR, you have the following rights:

• Right of access. You can request a copy of all personal data we hold about you.
• Right to rectification. You can ask us to correct any inaccurate data.
• Right to erasure. You can ask us to delete your data. We will comply unless we have a legal obligation to retain it.
• Right to restrict processing. You can ask us to limit how we use your data.
• Right to data portability. You can request your data in a structured, machine-readable format.
• Right to object. You can object to processing based on legitimate interests.
• Right to withdraw consent. Where processing is based on consent, you can withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, email privacy@intelligentbuyers.co.uk. We will respond within 30 days.

If you are not satisfied with our response, you have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.

Cookies

We use a minimal number of cookies:

• Strictly necessary cookies. Required for the website to function. These cannot be disabled.
• Analytics cookies (Google Analytics). Used to understand how visitors use the site. These are anonymised and do not identify you personally. You can opt out by using your browser's cookie settings or by installing the Google Analytics opt-out browser add-on.
• Advertising and tracking cookies. If paid advertising campaigns are active (including via Meta/Facebook), an advertising pixel or equivalent tracking technology may be placed on the site for ad attribution and performance measurement purposes. Where this is the case, you will be informed via our cookie consent mechanism and you may decline non-essential cookies. This section will be updated to confirm which advertising technologies are in use before paid campaigns go live.

We do not use retargeting cookies or social media tracking pixels beyond those disclosed above.

Children

Our service is designed for UK homeowners aged 18 and over. We do not knowingly collect data from anyone under 18.

Changes to this policy

We may update this policy from time to time. The "last updated" date at the top of the page will always reflect the most recent version. Material changes will be communicated via email to registered users.

Contact

For any privacy-related queries:

• Email: privacy@intelligentbuyers.co.uk
• Post: Green Funnel Ltd, 14–15 Montpellier Arcade, Montpellier Street, Cheltenham, Gloucestershire, GL50 1SU
• Data controller: Green Funnel Ltd, registered in England and Wales, company number 16998010.