A consistent pipeline of verified,
plan-holding solar buyers in your area
No cold leads. No profiling from scratch. No race to be first on the phone. Every homeowner holds a solar plan built around their actual energy needs — system size, battery appetite, and export strategy confirmed before you receive anything. A fixed fee and a buyer ready to proceed.
The Benefits
What changes when you join the network
You receive a buyer, not an enquiry
A comparison site lead is a form submission. It says nothing about intent. An Intelligent Buyers plan is different. The homeowner completed a structured assessment, waited for their solar plan, verified their phone number, and named your company. Each step was a decision. By the time the plan reaches you, they have a property-specific specification, a £250 voucher, and have chosen which three companies to hear from.
The pre-survey work is already done
Profiling a property from scratch typically costs between £200 and £400 in time and pre-survey resource, before a single quote is produced. When you receive an Intelligent Buyers solar plan, that work is complete. Property, consumption, system requirements — all documented. Your first conversation starts at quotation. That saving is passed to the homeowner as the £250 voucher, redeemable with whichever company they choose.
Like-for-like quotation becomes possible
On comparison sites, each installer quotes a different system. Nothing is standardised. The homeowner comparing three quotes is comparing three different products. Because all three Intelligent Buyers companies quote against the same property-specific solar plan, their proposals are genuinely comparable on price. The homeowner evaluates on installation quality and service record, not on which company made the most optimistic projection.
No auction, no bidding, no tiered access
Comparison sites profit from selling the same lead to more companies at a higher price. Spend more, appear more. Intelligent Buyers charges a fixed fee per qualified solar plan — identical for every company in the network. There is no mechanism by which a larger company or higher spender receives preferential access to homeowners.
Your operational capacity is protected
Plans are matched to your confirmed coverage area and installation capacity. You do not receive leads from postcodes you cannot serve or during periods when your teams are fully committed. The matching reflects your actual capacity at the point of plan release, not a coverage map you filled in at onboarding.
The badge signals credibility to informed buyers
Homeowners arriving through Intelligent Buyers have completed a structured assessment, read independent market data, and worked through a consumer guide designed to help them ask harder questions of installers. For those buyers, the IB network badge carries meaning. It is not a paid endorsement or a directory listing. It is an evidence-based assessment across seven criteria — and it can be revoked.
At a Glance
Intelligent Buyers vs the comparison site model
The differences below follow directly from how each model is designed to make money. Comparison sites profit from volume. Intelligent Buyers profits from you converting. Those are not compatible incentives, and the table reflects that.
| Criterion | Comparison Sites | Intelligent Buyers |
|---|---|---|
| How many companies receive the same enquiry | Three to five, simultaneously | Maximum three, by consumer choice |
| Consumer opt-in to your company specifically | ✗ | ✓ |
| Consistent system specification for all quotes | ✗ | ✓ |
| Phone verification before lead is released | ✗ | ✓ |
| Electricity usage confirmed before lead release | ✗ | ✓ |
| Pre-survey profiling included | ✗ | ✓ |
| Fixed fee regardless of bidding | ✗ | ✓ |
| Matched to confirmed coverage capacity | ✗ | ✓ |
| Independent quality assessment of installer | ✗ | ✓ |
The £250 Voucher Explained
Where the saving comes from and where it goes
The voucher is not funded by Intelligent Buyers, and it is not a promotional device. It is a pass-through of a real cost that you no longer need to incur.
Your saved profiling cost, passed to the homeowner
When you receive an Intelligent Buyers solar plan, the property has already been profiled. System size, battery, inverter, export strategy, electricity usage — it is all in the plan. That saves between £200 and £400 in time and pre-survey resource that you would otherwise spend before producing a single quote.
Intelligent Buyers passes £250 of that saving directly to the homeowner as a voucher, redeemable with whichever of the three matched companies they choose. You receive a better-qualified lead. The homeowner receives a discount. The fixed fee to Intelligent Buyers is the same for every company in the network.
Ready to find out if you qualify?
Registration takes two minutes. We handle the assessment. You hear from us within 14 working days.
Register Your InterestNo application fee · MCS-certified companies only · No obligation at registration stage