Pipeline Transparency

What happens before
a plan reaches you

A step-by-step account of how a homeowner becomes an Intelligent Buyers solar plan holder — and what lands in your inbox when they choose your company.

The Consumer Journey

The sequence that turns a homeowner into a qualified solar buyer

Each stage below is a decision the homeowner made. Decisions demonstrate buying intent in a way that a form submission never can. By the time a plan reaches you, it carries a record of deliberate, sequential behaviour — someone who researched, assessed, planned, and chose. That is what separates qualified solar interest from casual browsing.

1

Homeowner

Solar readiness assessment

The homeowner completes a structured solar readiness assessment covering their property type, annual electricity consumption, battery appetite, and export ambitions. This is not a contact form. It is a substantive exercise that generates a solar specification built around their household energy needs.

Each question directly shapes the plan that follows — the system size, battery configuration, inverter recommendation, and export strategy are all derived from what the homeowner tells us here.

8 to 12 questions
2

Platform

Property-specific solar plan generated

The assessment responses generate a property-specific solar plan: system size, battery requirements, inverter type, export strategy, and installation notes — all matched to the household's actual energy needs and consumption profile, not a generic estimate. The plan belongs to the homeowner regardless of what they do next.

It is the document all three matched companies quote against. Because the specification is consistent across all three, their quotes become genuinely comparable on price — something the comparison site model structurally cannot produce.

Independent consultant equivalent: £200 to £300
3

Platform — Automated

Phone verification call

An outbound verification call confirms the homeowner's phone number and captures their electricity usage figure directly. The call takes approximately one minute. This step confirms that the contact details are real, that there is a live person behind the plan, and that the usage data has been spoken — not estimated from a dropdown.

A plan is not released to the network without a successful phone verification. Forms submitted with invalid or non-answering numbers do not generate qualified leads.

Phone verified · Usage confirmed
4

Homeowner

Company selection and named consent

The homeowner reviews up to three matched, vetted MCS-certified companies — seeing name, rating, credentials, and coverage area — before choosing. They select by name which companies receive their plan.

On a comparison site, your details were sold to a homeowner who did not ask for you. Here, they found you, assessed you, and chose you. Named consent is recorded individually per company. No plan is released without it.

Named consent per company
5

You

Plan delivered to your inbox

You receive the homeowner's solar plan, contact details, and the consent record. Three companies receive the same plan. The homeowner expects to hear from all three. Your first call is not cold — they know who you are and have chosen to include you.

Maximum 3 recipients per plan

Plan Contents

What is in the solar plan when it arrives

The plan is a structured document — not a PDF of a contact form. Every field below is populated before the plan is released to the network.

Intelligent Buyers Solar Plan Contents

Property-specific · Generated pre-verification

Property type and age

Detached, semi-detached, terrace or other. Indicative build decade for roof structure awareness.

Roof orientation and configuration

Primary aspect, any noted shading factors, and usable roof space estimate.

Annual electricity consumption

Confirmed on the verification call. Expressed in kWh per year.

Recommended system size

Panel count and total kW output matched to consumption and available roof area.

Battery recommendation

Whether battery storage is appropriate, and indicative capacity based on usage profile and export ambitions.

Inverter type

String or microinverter recommendation based on roof configuration.

Export strategy

Smart Export Guarantee eligibility, grid export capacity for the postcode, and relevant considerations.

EV and heat pump considerations

Whether these were flagged by the homeowner as relevant to system sizing.

What lands in your inbox alongside the plan

Homeowner name and verified contact number — The number that answered the verification call.

Email address — Provided by the homeowner at assessment stage.

Postcode — Confirmed at assessment and used for your coverage matching.

The solar plan document — The same document the other two matched companies receive.

Consent record — Date, time, and the homeowner's named selection of your company.

£250 voucher reference — The voucher issued to the homeowner, redeemable with whichever company they choose to proceed with.

This is what you receive with every plan

Register your interest to find out whether your company qualifies for the network. Two minutes. Assessment within 14 working days.

Register Your Interest

MCS certification required · No application fee · No obligation at registration