Fee Models & ROI

Exactly what IB costs.
Exactly what it returns.

Four fee models. Zero hidden charges. At 25 leads a month and a 25% conversion rate, even the entry-level plan delivers £160,750 net per year from IB leads alone — a 4,593% annual return on what you pay us.

4,593%
Best-case annual ROI
£160k+
Annual net (membership model)
max 3
Installers per lead
£0
Application fee

Choose Your Model

Four ways to partner with us

Pick the commercial model that fits your pipeline ambitions and cash-flow preferences. All four access the same verified, plan-holding homeowners — the difference is only in how you pay.

Highest ROI

Model A

Membership
Only

  • £3,500 / year — one flat payment
  • £0 per lead — leads included in membership
  • 0% revenue share on installations
  • Best for high-volume, consistent pipeline
Annual net £160,750
4,593% ROI

Model B

Hybrid
(Fee + Lead)

  • £2,500 / year membership
  • £35 per lead
  • 0% revenue share on installations
  • Lower upfront — scales with volume
Annual net £151,250
1,163% ROI

Model C

Lead
Only

  • £0 annual membership fee
  • £55 per lead
  • 0% revenue share on installations
  • No commitment — pay as you go
Annual net £147,750
895% ROI

Model D

Revenue
Share

  • £0 annual membership fee
  • £0 per lead
  • 3% of installation revenue shared with IB
  • Zero upfront risk — IB only earns when you do
Annual net £147,825
900% ROI

* All figures based on the 25 leads/month scenario below. Actual results will vary.

Side-by-Side Comparison

Every number, every model

The table below shows the full breakdown with no rounding or selective presentation. All cost and income figures assume 25 leads per month.

Model A
Membership Only
4,593%
Annual ROI
Membership
£3,500/yr
Per Lead
£0/lead
Rev. Share
0%
Annual Net
£160,750
Model B
Hybrid
1,163%
Annual ROI
Membership
£2,500/yr
Per Lead
£35/lead
Rev. Share
0%
Annual Net
£151,250
Model C
Lead Only
895%
Annual ROI
Membership
£0
Per Lead
£55/lead
Rev. Share
0%
Annual Net
£147,750
Model D
Revenue Share
900%
Annual ROI
Membership
£0
Per Lead
£0/lead
Rev. Share
3%
Annual Net
£147,825

The Case in Numbers

What 25 leads a month actually looks like

This isn't a best-case scenario — it's a realistic mid-range projection based on a 25% conversion rate and an average solar installation value of £7,300. Most certified IB installers outperform these assumptions within their first six months.

25
Leads / month

Verified, plan-holding homeowners delivered to your inbox

6.3
Installs / month

Based on a 25% conversion rate — typical for qualified solar plans

£45,625
Revenue / month

At £7,300 average job value — a conservative UK solar benchmark

£13,688
Gross profit / month

At a 30% gross margin — standard across MCS-certified solar businesses

Model A · What you pay

£292/month.
That's your total IB cost.

  • £3,500 annual membership
    ÷ 12 months
  • £0 per lead received
    Unlimited leads within network capacity
  • £0 revenue share
    Every penny of installation profit is yours

Model A · What you get back

£13,396/month net.
£160,750 across the year.

  • £13,688 gross profit from IB leads
    Based on 6.3 installs at 30% margin
  • Minus £292 monthly IB cost
    The only IB cost under Model A
  • = £13,396 net, every month
    4,593% annual return on cost

Figures are illustrative. They assume 25 leads/month, 25% conversion, and £7,300 average installation value at 30% gross margin.

Lead Distribution

Three installers.
Or just one.

Every solar plan delivered through Intelligent Buyers is shared with a maximum of three certified installers in the relevant area. We deliberately cap the distribution — so you're never one of ten companies chasing the same homeowner.

If your installation volumes justify it, an exclusivity agreement can reduce that number to one. You receive the plan. No other company does. Exclusivity is discussed at assessment stage can be structured as a standalone arrangement or layered onto any of the four fee models.

Ask about exclusivity

Standard distribution

A verified solar plan is released to up to three certified installers in your area simultaneously. You compete on the strength of your quote and your speed of response — never on how much you've spent with the platform.

Max 3 installers Same plan, same time Compete on merit

Exclusivity deal

Available

One plan. One installer. No competition. Exclusively yours from the moment it's verified. Exclusivity agreements are structured individually — contact us at assessment to discuss coverage area, volume commitments, and pricing.

Only you receive it Full postcode coverage Discussed at assessment

Common Questions

Pricing questions, answered

If something isn't covered here, raise it during the assessment — all commercial terms are confirmed in writing before you commit to anything.

Which model should I choose?

Model A delivers the highest ROI if you can absorb the upfront annual fee of £3,500. If you prefer lower initial outlay, Models B, C, and D all still return well over 800% annually. We can help you model the right fit during the assessment process.

Can I switch models later?

Yes. Model transitions are available at renewal. If you start on Model C (Lead Only) and your volume justifies upgrading to a membership model, we'll apply a credit for leads already purchased within the membership period.

Is there a minimum volume commitment?

No. The 25 leads/month scenario used in our pricing tables is illustrative. We do not impose minimum purchase quotas. Leads are delivered as homeowners in your area complete qualified solar plans through the IB service.

Are there any charges I haven't mentioned?

No. There are no setup fees, no onboarding charges, no technology fees, and no cancellation penalties. What you see in the table is the complete IB cost structure under each model.

How is the revenue share model calculated (Model D)?

The 3% is applied to the gross installation invoice value — the amount the homeowner pays. This is reported by you on a monthly basis and invoiced in arrears. There is no independent auditing requirement, though IB reserves the right to request supporting invoices.

What does "verified" actually mean?

Every plan holder has been phone-verified by the IB team, has confirmed an active interest in proceeding to quotation, and has had a personalised solar plan generated for their property. We do not release a plan until these three conditions are met.

Ready to Proceed?

No upfront payment.
Register in 5 minutes.

Register your interest today and our team will confirm your eligibility, discuss which model suits your situation, and answer any commercial questions before you commit to anything.

Register your interest Start full assessment

No application fee  ·  No obligation  ·  Written terms before you commit