Solar leads in your area.
Qualified. Ready to buy.
Every homeowner who reaches you through Intelligent Buyers has already received their property-specific solar plan and opted in by name to hear from your company. Not a form fill. Not a cold enquiry. A buyer who has done their research, knows what system they need, and has chosen to include you.
No application fee · MCS-certified companies only · Assessment within 14 working days
Why Intelligent Buyers Is Different
The lead generation market is built around volume.
Ours is built around you converting.
Comparison sites sell the same enquiry to four companies at once. The homeowner fields unsolicited calls from companies who know nothing about their property and will each quote a different system. No two prices are comparable. It is not consumer choice. It is volume extraction dressed up as one.
Intelligent Buyers works differently. The homeowner completes a structured solar assessment and receives a property-specific solar plan — system size, battery configuration, export strategy all documented. That plan is what all three matched companies quote against. The homeowner then chooses by name which companies to hear from. They send it. You respond. No cold call. No guesswork.
Standard Lead Generation
What the comparison site model delivers
- × Same lead sold to three to five competitors at the same moment
- × No consistent property specification — every company quotes a different system
- × Homeowner has not chosen your company — you received their data, they did not send it
- × Pre-survey profiling required from scratch — £200 to £400 per enquiry before a quote is produced
- × Price comparison structurally impossible — different systems, different assumptions
- × First to call wins — quality companies without a dedicated calling team lose before the conversation starts
- × High drop rate between initial call and site survey erodes return on every pound spent
Intelligent Buyers
What the IB model delivers
- ✓ Homeowner names your company and sends the plan — you are expected, not unexpected
- ✓ One consistent solar plan — all three matched companies quote the same specification
- ✓ Named consent recorded per company — full PECR compliance built into the model
- ✓ Pre-survey profiling already complete — property, usage, roof configuration, export strategy documented
- ✓ Like-for-like pricing possible — the homeowner evaluates on quality, not system assumptions
- ✓ Matched to your coverage area — leads arrive from postcodes you have confirmed you can serve
- ✓ £250 voucher funded by your saved profiling cost — passed to the homeowner, not absorbed by you
Why Lead Quality Changes Your Economics
What a qualified lead actually saves you
In most lead generation, “qualified” means a form was completed. An Intelligent Buyers plan means something specific: the homeowner completed a structured assessment, received a property-specific solar plan, verified their phone number, and named your company. Each step was a decision. By the time the plan reaches you, they are not browsing.
Pre-survey time
Profiling a property from scratch — system sizing, battery requirements, export strategy, electricity usage — costs between £200 and £400 in time before a single quote is produced. An Intelligent Buyers plan arrives with the profiling done. Your first conversation starts at quotation.
Call volume and drop rate
When a homeowner has named your company and sent the plan, they are expecting your call. You are a response, not an interruption. Compare that to a comparison site lead where the homeowner has already heard from three other companies and may have moved on before you reach them.
Quotation quality and close rate
All three matched companies quote against the same solar plan. The homeowner can compare on price because the specification is identical. For quality-first installers, that is the commercial environment where your work speaks for itself.
Geographic efficiency
Plans are matched to your confirmed coverage area. You do not receive enquiries from postcodes your teams cannot serve efficiently, or during periods when installation capacity is fully committed. No wasted site visits outside a sensible operating radius.
MQL Definition
What “qualified” means here specifically
A solar plan is not released to the network until the homeowner has completed every step in this sequence. There are no exceptions and no partial qualifications.
across the UK
completed in 2025
saved per IB plan
— no more, no less
The Process
What happens from registration to your first plan
The onboarding process is designed to be straightforward for companies already operating to a high standard. Most of the initial assessment uses publicly available data. We come to you only for what we cannot verify ourselves.
Register your interest
Company name, MCS certificate number, contact email. Takes under two minutes. No application fee, no commitment at this stage.
MCS number requiredWe conduct our independent assessment
MCS status, Companies House profile, Google review rating, installation volume, complaint history, and public-facing materials — checked without needing anything from you. We aim to complete this within 14 working days.
Largely automatedShort introductory call
If the public profile is strong, we arrange a 15-minute call to cover the remaining criteria — insurance, warranties, workforce standards, and customer service processes. This is a two-way conversation, not an interrogation.
15 minutesAssessment decision
Accepted, conditionally accepted with specific actions, or declined with written feedback. There is no ambiguity about the outcome. The criteria are not adjusted for commercial reasons.
Transparent outcomeYou receive your first plans
Vetted companies join the network for their confirmed coverage area. Plans are matched on postcode, system type, and confirmed installation capacity. You receive the homeowner's solar plan and their direct contact details.
Matched to your areaCommercial Model
A fixed fee. The same for every company.
Intelligent Buyers charges a fixed fee per qualified solar plan delivered. There is no bidding. No tiered access. No relationship between what you pay and how prominently you appear. Every company in the network competes on the merits of their quote.
Comparison Sites
How the current market prices leads
- × Price per lead varies by competition and postcode
- × Bid more to appear higher or more frequently
- × Same lead sold to multiple competitors simultaneously
- × No obligation to qualify the lead before sale
- × Profiling and pre-survey costs added on top
Intelligent Buyers
A model that does not reward spend
- ✓ Flat fee per qualified plan — identical for every company in the network
- ✓ No bidding, no auctions, no premium placements
- ✓ Maximum three companies receive each plan
- ✓ Full phone verification and MQL confirmation before any plan is released
- ✓ Pre-survey profiling included — that saving is passed to the consumer as the £250 voucher
Find out more
The full picture of what it means to be an Intelligent Buyers installer partner.
Built for installers who are already doing it properly
If you are MCS-certified, operationally stable, and consistently deliver for your customers — this network recognises that and connects you with homeowners who have already decided they want to hear from you.
Register Your InterestNo application fee · Assessment within 14 working days · MCS-certified companies only